Process http://stndrd.org//discuss/categories/Process Sun, 05 Feb 12 09:55:33 -0600 Process en-CA Client perspective and involvement http://stndrd.org/discuss/discussion/24/client-perspective-and-involvement Wed, 14 Apr 2010 09:12:48 -0600 Landgraf 24@/discuss/discussions This should come under the heading of Process AND Integrated production. I would love to see Stndrd have ongoing discussions with the client world as well. Many are thinking about or already sourcing direct. I represent clients who are starving for this information. I also am a member on the ANA commercial production committee ( ana.net), and know the group would appreciate the dialogue.

Thank you Shelley Landgraf

]]> "Process" http://stndrd.org/discuss/discussion/22/process Mon, 04 Jan 2010 13:24:51 -0600 Shane 22@/discuss/discussions As a traditional agency, like many others, we are constantly striving for great things on the Interactive/Digital/Social stage. We face the common issue of shoehorning our interactive work into a more traditionally understood process such as broadcast or print. We, and others, call this "integrated" but does it really leave us the room to devise elegant and useful solutions for telling a story on a digital platform? Furthermore, when digital is contained by a more traditional process do we lose some of the life that is the inherent in good interactive work? How are others meeting the demands for process while maintaining and nurturing the organic pulse of digital and social engagement?

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